The Chicago Air + Water Show ✈️

IDENTITY SYSTEMS • MOTION GRAPHICS

Capturing speed, velocity, and excitement through kinetic variable logotypes, for the Show’s 65th anniversary.

STATION Design ^NEW

ART DIRECTION + IDENTITY • LARGE-SCALE PRODUCTION

Senior thesis project. Collaborated with 3 industrial designers to make a line of sold-out homegoods.

GENTRIFIER 🔒

LONG-FORM PUBLICATION

A study of community, history, and capital in the place I call home. Available soon.

The Alhambra: Place-Based
Identity and Transliteration

WEB DESIGN • PUBLICATION

Exhibition and zine design for the UNESCO World Heritage Site located in Grenada, Spain.

CMU Design Lecture Series

IDENTITY SYSTEMS • PRODUCTION

Encapsulating disciplines and experiences across design in a kinetic system that builds upon itself.

The Criterion Company

BRAND REPOSITIONING • WEB DESIGN

Finding and emphasizing the niches of a brand to differentiate itself in the crowded media landscape.

Motion Reel

AFTER EFFECTS • VARIABLE TYPOGRAPHY • CALVARY

© Amber Li | Last updated Aug 2025

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Amber Li is a brand designer interested in visual systems. She is currently at Pentagram as a Design Intern. Recently, a graduate of Carnegie Mellon’s School of Design, and a 2x Young Ones 2025 finalist.

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