Amber Li is a designer at Carnegie Mellon interested in making visual systems for joy and flexibility. Most recently, designing at Ogilvy New York. 

Type        Play        Info







The Chicago Air + Water Show ✈️


IDENTITY SYSTEMS • MOTION GRAPHICS

Capturing speed, velocity, and excitement through kinetic variable logotypes, for the Show’s 65th anniversary.

GENTRIFIER 🔒 


LONG-FORM PUBLICATION

A study of community, history, and capital in the place I call home. Available soon. 

The Alhambra: Place-Based
Identity and Transliteration


WEB DESIGN • PUBLICATION 

Exhibition and zine design for the UNESCO World Heritage Site located in Grenada, Spain. 


CMU Design Lecture Series NEW


IDENTITY SYSTEMS • PRODUCTION

Encapsulating disciplines and experiences across design in a kinetic system that builds upon itself.


The Criterion Company


IDENTITY REPOSITIONING • WEB DESIGN

Finding and emphasizing the niches of a brand to differentiate itself in the crowded media landscape. 

Design @ Ogilvy


PRINT • DIGITAL • MOTION


The Courrèges: A Multi-Media Experience


PUBLICATION • MOTION GRAPHICS

Motion Reel


AFTER EFFECTS • VARIABLE TYPOGRAPHY • CALVARY






© Amber Li | Last updated Feb 2025Back to top ↑