Amber Li is an incoming designer at Pentagram interested in making visual systems. Most recently, a graduate of Carnegie Mellon’s School of Design, and a Young Ones 2025 finalist.

Type Play Info

IDENTITY SYSTEMS • MOTION GRAPHICS

Capturing speed, velocity, and excitement through kinetic variable logotypes, for the Show’s 65th anniversary.

LONG-FORM PUBLICATION

A study of community, history, and capital in the place I call home. Available soon.

WEB DESIGN • PUBLICATION

Exhibition and zine design for the UNESCO World Heritage Site located in Grenada, Spain.

IDENTITY SYSTEMS • PRODUCTION

Encapsulating disciplines and experiences across design in a kinetic system that builds upon itself.

IDENTITY REPOSITIONING • WEB DESIGN

Finding and emphasizing the niches of a brand to differentiate itself in the crowded media landscape.

PRINT • DIGITAL • MOTION

PUBLICATION • MOTION GRAPHICS

AFTER EFFECTS • VARIABLE TYPOGRAPHY • CALVARY