Amber Li


Andre and Coqueline Courreges: 
My Design Heroes

Spring 2023 | 13 weeksTeam
IndividualSkills
Ps, Ai, Id, Ae, Figma, HTML/CSSDesigning a comprehensive system to embody the work of the Courréges, fashion designers most known for their space-age designs of the 1960s; inventing the mini skirt and go-go boot; and their youthful, playful style. The system includes a poster, 16-page saddle-stitch booklet, ~1 minute animation, Figma prototype and website.

ANIMATION: A balance of retro, girly, and an adventure into space.
 
A one-minute video about the Courreges’ Space Age dominance and the ethos on the female body. Technically speaking, this was a lesson in rotoscoping, frame-by-frame halftone animation, and treating archive footage over 60 years old. The full video can be viewed here




BOOKLET: A story about love and women’s liberation through fashion. 
This 16-page booklet guides through the evolution André and Coqueline, as fledgelings meeting in the Balenciaga atelier, marrying, and progressing to start their own brand, highlighting their ethos and futuristic vision.

The duo were trailblazers in the 60’s; arguably the inventors of the miniskirt, their first show gained much press for scandalous hemlines. Flat shoes liberated the woman and her movement from the heel, and experiments with new synthetic fabrics drove fashion into a sporting age.




POSTER:
Finding Footing 
This poster was the most challenging part of the project for me, and I later came back to redesign this as my system fleshed itself out while designing the booklet and video. You can see my process for my first pass here.

The patterning in the COURREGES type was made through a shape packing algorithm in Processing and refined in Illustrator.