Lucky Type | Fall 2024 | 3 weeks | Individual
Type Design: Vertical Typesetting + Dingbats
Glyphs 3
Your good-luck talisman.
Lucky Type is an experimental, dingbat-style typeface that challenges how we interact with our keyboards and questions the purpose of readability. Vertically-set, this typeface is inspired by Chinese knotting, often used in auspicious contexts, hung outside of doorways, in cars, and around the home for good luck. Lucky comes in two weights: Regular and Light.
Ornaments to challenge the Latin keyboard.
The typeface is mapped to an A-Z, 0-8 setup with beginning loops in the first row of the keyboard, small connectors in the top letter row, large medallions in the middle, and tassels in the last row. This format encourages the user to build from top-down like the actual process of knotting. The Latin keyboard encourages horizontal finger positioning, and most movement is lateral instead of longitudinal. Lucky Type forces the user to consider the idea of moving up-and-down instead of side-to-side.
Paragraph setting in Lucky becomes curtain-like. Alternate typeface set in GT Maru Mega.
© Amber Li | Last updated Feb 2025Back to top ↑