Amber Li 

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Designing the narrative of our own story and products - 
as well as the products themselves.

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Senior Thesis | Spring 2025 | Team: Parrish André, Felix Cooper, Francesco Mauro

Identity: photography, packaging, social media; physical fabrication and large-scale production.

A design collective reimagining material use.

Please visit our live website here to explore more about our products, mission, and expression of identity!STATION Design is the collaborative practice of three industrial designers and I. Our name and shared vision came from three years of living together and working side-by-side, honing our principles and aesthetic tastes. This culminated as Drop.01, a line of sold-out homegoods that we released earlier this year. As the sole graphic designer on the team, I spearheaded the visual system, which included packaging, website and social media, photography direction, as well as collaborating on two of the objects in our line. 

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Independent, Batch-Made Goods

In the creation of nearly 100 individual objects, we outsourced almost nothing in our process and tried to use recycled, reclaimed, and/or locally sourced material wherever possible. We wanted our identity to reflect our strive for quality and perfection while still feeling personal and approachable - thus, much of our printed collateral was Riso-printed in-house, using simple and basic geometric motifs evoking how we’ve turned our home into our studio.

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Social Media + Web

Designed a campaign leading up to Drop.01, released on April 1st, 2025. We built excitement through static posts and Reels, garnering a combined 20,000+ views, for the launch of the webshop, where we exclusively sold our items. All our products sold out by the next day. Find us on Instagram here.

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Moire Clock

Moiré Clock

Moiré is a visual phenomenon where patterns can magnify, distort, or even animate an image. It only felt natural to marry the kinetic properties of moiré with the movement of a clock. The face of the clock itself rotates, making numerals dance and change minute-by-minute. Designed in collaboration with Felix Cooper, I created a custom numeral set and the screen that reveals the current hour, while he made the body and housing for the clock. 

We produced these in an edition of 30; prototyping, printing, laser-cutting, gluing, metal bending, and filing done in-house. It was an incredible experience to produce something so tangible in such a large quantity.

We also produced the Moire Metal Clock in an edition of 3, an upgraded version replacing the original matboard face with a lightweight aluminum. We screenprinted the face with plastisol ink in our own backyard. If you’d like to see more of our iteration and fabrication process, please see here.

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Tearaway Calendar

2026 Calendar

2-color Riso-printed calendar featuring 13 custom illustrations, designed to be torn away, leaving the user with prints to display or use in any other way they see fit. In designing the illustrations, I attempted to capture a look into our daily lives while echoing some of the forms and features of the other products in the family. Produced in an edition of 25.

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And Everything Else

I set up a photo studio in our living room with a large canvas drop cloth. All of our photography for this entire project came out of this setup, with props gathered from our personal collections for our in-situ shots. I wanted to create something that felt both clean yet could help our audience envision themselves with our work in their own home.

This project taught me so much about every aspect of the design process, including so much of the public-facing and social compnent. It was an immensely gratifying experience to be surrounded by so much enthusiasm and support for our mission, and to work with a group of incredible designers.


© Amber Li | Last updated Aug 2025Back to top ↑