Amber Li is a freelance graphic designer based in New York. 


Projects

The Chicago Air + Water Show
STATION Design
The Alhambra
CMU Design Lecture Series
Mad Libs Variable Type
Motion Reel 


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CMU DESIGN LECTURE SERIES 24-25
Fall 2024 ― Spring 2025 | Team: Caleb Sun
An identity dedicated to the process of ‘figuring it out’ in the creative world.


FOR STUDENTS, BY STUDENTSThe Carnegie Mellon Design Lecture Series (DLS) runs annually, bringing in leading industry speakers selected by the student body. The series aims to capture a wide range of designers to reflect student interests, spanning graphic, industrial, experience, and game design. As leaders of the Lecture Series committee, Caleb and I developed the year-long identity system while also serving as liaisons between the School and our guests. Our work has taken shape in the real world through the School’s social media outlets, posters, flyers, backdrops, and exclusive interview zines for attendees.

TYPORGRAPHY + SHAPEDLS is a fantastic opportunity for students to listen to and connect with seasoned industry professionals, learn from their journeys, and begin to piece together what a future in design could look like for themselves. The building-block style of the identity reflects the valuable lessons learned, revealing more about the speaker beyond their work. The grid, type, and blocks come together to create compositions that translate seamlessly across print and motion. A physics-driven motion system generates a unique layout for each speaker and enables smooth loop transitions.





A new color scheme is made for each and every speaker, filling the walls of campus and social media feeds. Since our identity is year-long, we devised a dark palette for fall and a light palette for spring, keeping interest alive without any drastic changes. 


A DEEPER DIVEAlongside the talks, our guests graciously sat down with the Lecture Series team before their visit to Pittsburgh to do exclusive interviews that were produced into zines for attendees. More candid and beyond what can be said in an hour-long talk, we cover opinions on the state of the industry, sources of inspiration, and simply, more stories.