Amber Li is a freelance graphic designer based in New York. 


Projects

The Chicago Air + Water Show
STATION Design
The Alhambra
CMU Design Lecture Series
Mad Libs Variable Type
Motion Reel 


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STATION Design
Senior Thesis | Spring 2025 | Team: Parrish André, Felix Cooper, Francesco Mauro

Browse our website here ↗
Designing the narrative of our own story and products - as well as the products themselves.
A DESIGN COLLECTIVE REIMAGINING MATERIAL USE.STATION Design is the collaborative practice of three industrial designers and I. Our name and shared vision came from three years of living together and working side-by-side, honing our principles and aesthetic tastes. This culminated as Drop.01, a line of sold-out homegoods released in April 2025. As the sole graphic designer on the team, I spearheaded the visual system, which included packaging, website and social media, photography direction, as well as collaborating on two of the objects in our line. 
Our full product lineup.

INDEPENDENT BATCH-MADE GOODSIn the creation of nearly 100 individual objects, we outsourced almost nothing in our process and tried to use recycled, reclaimed, and/or locally sourced material wherever possible. We wanted our identity to reflect our strive for quality and perfection while still feeling personal and approachable - thus, much of our printed collateral was Riso-printed in-house, using simple and basic geometric motifs evoking how we’ve turned our home into our studio.
Custom tape for our packaging.
Riso-printed numbered tag, thank you card, and sticker that came with every order. 
SOCIAL MEDIA + WEB Designed a campaign leading up to Drop.01, released on April 1st, 2025. We built excitement through static posts and Reels, garnering a combined 20,000+ views, for the launch of the webshop, where we exclusively sold our items. All our products sold out by the next day. Find us on Instagram here.


Our live website, which can also be found here


THE MOIRE CLOCK


THE MOIRE CLOCK ed. 30
Featured in Core77 and Yanko Design Moiré is a visual phenomenon where patterns can magnify, distort, or even animate an image. It only felt natural to marry the kinetic properties of moiré with the movement of a clock. The face of the clock itself rotates, making numerals dance and change minute-by-minute. Designed in collaboration with Felix Cooper.

We produced these in an edition of 30; prototyping, printing, laser-cutting, gluing, metal bending, and filing done in-house. 
THE MOIRE METAL CLOCK ed. 03 We also produced the Moire Metal Clock in an edition of 3, an upgraded version replacing the original matboard face with a lightweight aluminum. We screenprinted the face with plastisol ink in our own backyard. 
THE TEARAWAY CALENDAR


2026 CALENDAR2-color Riso-printed calendar featuring 13 custom illustrations, designed to be torn away, leaving the user with prints to display or use in any other way they see fit. In designing the illustrations, I attempted to capture a look into our daily lives while echoing some of the forms and features of the other products in the family. Produced in an edition of 25.


... AND EVERYTHING ELSEOur photo studio was a large canvas drop cloth in our living room. All of our photography for this entire project came out of this setup, with props gathered from our personal collections for our in-situ shots. I wanted to create something that felt both clean yet could help our audience envision themselves with our work in their own home. 

This project taught me about every aspect of the design process. It was an immensely gratifying experience to be surrounded by so much enthusiasm and support for our mission, and to work with a group of incredible designers.